Welcome to SNAP Soup
We're a creative studio who develop powerful ideas into thoughtfully crafted design solutions that resonate with consumers.
Like you, our group of extremely talented designers are consumers too. They’re exposed to hundreds of messages everyday vying for their share of mind. Some they connect with others they don’t. They view brands through a different lens than most and recognize that opinions are formed in a matter of seconds about a product or service. They never assume the consumer is waiting to hear from you and are mindful of the fact that you have limited opportunities to make a favourable impression. They know the element of design plays a critical role in the overall development of a brand and take great pride in discovering the solution through a keen sense of curiosity. In short, powerful brands influence attitudes and change consumer behaviour.
"Never assume the consumer is waiting to hear from you."
As brand custodians, we believe the recipe for great design comes down to four fundamental ingredients:
Simplicity: Successful branding can be a complicated process. It’s our job to distil it down to a simple and compelling idea. Don’t try to be all things to all people. Focus on one thing and do it well consistently.
Clarity: Without clarity your brand is lost. Consumers must be able to connect and understand what you stand for or else they’ll quickly move on and never come back.
Memorability: If you’re not memorable then you’re forgotten. You’ve got to give people a reason to believe in a unique way. If you’re memorable (in a positive sense) then you’ll become top of mind.
Relevancy: You have to be relevant if you have any hope of securing the lifetime value of your customer. The same goes for our client relationships. Don’t serve me Minestrone soup if I ordered Clam Chowder.
And finally, you won't find any prima donnas here. Just hardworking, passionate people who genuinely care about the success of our clients' businesses and the relationships we build.
Let's start cooking!