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Welcome to SNAP SoupWe're a creative studio who develop powerful ideas into thoughtfully crafted design solutions that resonate with consumers. Like you, our group of extremely talented designers are consumers too. They’re exposed to hundreds of messages everyday vying for their share of mind. Some they connect with others they don’t. They view brands through a different lens than most and recognize that opinions are formed in a matter of seconds about a product or service. They never assume the consumer is waiting to hear from you and are mindful of the fact that you have limited opportunities to make a favourable impression. They know the element of design plays a critical role in the overall development of a brand and take great pride in discovering the solution through a keen sense of curiosity. In short, powerful brands influence attitudes and change consumer behaviour. "Never assume the consumer is waiting to hear from you." As brand custodians, we believe the recipe for great design comes down to four fundamental ingredients: Simplicity: Successful branding can be a complicated process. It’s our job to distil it down to a simple and compelling idea. Don’t try to be all things to all people. Focus on one thing and do it well consistently. Clarity: Without clarity your brand is lost. Consumers must be able to connect and understand what you stand for or else they’ll quickly move on and never come back. Memorability: If you’re not memorable then you’re forgotten. You’ve got to give people a reason to believe in a unique way. If you’re memorable (in a positive sense) then you’ll become top of mind. Relevancy: You have to be relevant if you have any hope of securing the lifetime value of your customer. The same goes for our client relationships. Don’t serve me Minestrone soup if I ordered Clam Chowder. And finally, you won't find any prima donnas here. Just hardworking, passionate people who genuinely care about the success of our clients' businesses and the relationships we build. Let's start cooking! |
OUR RECIPE
FOR SUCCESS
Since 2004, the SNAP Newspaper Group has been sharing good news stories and celebrating the thriving spirit of the people in communities all across Canada, the U.S. and Europe. This uncommonly positive perspective was a first in the newspaper industry. Now we've set our sights on lighting up a different sector; the world of Graphic Design.
SNAP Soup offers small to mid-sized businesses a menu of design services that include Branding & Identity Packages, Print Collateral, Web Design, Online Creative and Social Media Services. Our studio is comprised of 25 extremely talented designers each of whom understand the importance of branding and the impact it can have on a client’s bottom line. They’ve honed their craft in ad agencies, design studios and web based companies. You’ll find that our working style is collaborative in approach starting with a clear understanding of the design objectives. We recognize that every project is unique. Therefore our designers are assigned to clients based on their specific requirements to ensure the most effective design solutions are delivered.
To find out more, we invite you to take a seat at our table so you can sample our exceptional menu and see for yourself how our approach to design can enhance your company’s flavour.